Selling Realistically…
I’ve had this discussion with almost every potential seller this year so far… what it takes to get a sale, versus simply being “on the market”.
The South Florida Sun-Sentinel puts it in easy to understand terms in their article today, “Selling your home means being realistic in a down market“.
“The worst thing to be in this market is one of those homes that’s been listed for six, eight, 10 months with no consummated deals,” said Beverly Rothstein, an agent in Broward and Palm Beach counties. “That’s when the vultures come out, and you have to sell the house at a deep discount that you wouldn’t have had to take if you had priced it right from the beginning.”
and this is another great quote:
“The big question I always get from sellers is, ‘At what point should I be willing to cut my price?’” Willis said. “But that’s the wrong mindset. You’ve got to go into the market at the right price.”
It’s a tough market, and I certainly sympathize with anyone who has to sell this year. I can make that happen… at the right price.
Tags: pricing, selling, Sun-Sentinel