You may have heard the term SEO or Search Engine Optimization mentioned. Maybe you received a call from someone saying they can help you come up on the front page of Google. (Don’t bother… you can do this yourself if you have the time to do some reading).
Mike Parker, in this article for Broker Agent News, makes a very good point about agent websites:
Maybe you have just shrugged it off; maybe you’ve given up, maybe you keep trying. One thing is certain: if you are on a platform that is not search engine friendly, you have about as much chance of turning your personal Internet situation around as I have of winning the Powerball lottery.
Many agents ask me what is wrong with template sites and re-using a bunch of content provided by a real estate website provider, and the answer is pretty simple.
Relevance.
When we look at photos of homes, it’s easy to say whether it’s a good photo or a poor one. And in architectural magazines, you’ll rarely see examples of poor ones… although your local MLS is probably a different story.
In fact, some bad real estate photos are becoming a subject of ridicule, or a marketing technique. Don’t allow your photos to join these collections!
Started in San Francisco by, who else, a guy named Craig Newmark, Craigslist.org may not be a household name like Yahoo! or Google, but you can bet your local newspaper publisher not only knows about it - it probably keeps him or her up at night!
Investors seem to be taking a shotgun approach to finding steals… fax off several lowball offers on various properties all at once. It’s the latest way to find sellers willing to “give away” their properties.
I have no problem with investors making offers, and there are some sellers who are happy to take them. But don’t waste my time so you don’t waste yours!
