You may have heard the term SEO or Search Engine Optimization mentioned. Maybe you received a call from someone saying they can help you come up on the front page of Google. (Don’t bother… you can do this yourself if you have the time to do some reading).
Mike Parker, in this article for Broker Agent News, makes a very good point about agent websites:
Maybe you have just shrugged it off; maybe you’ve given up, maybe you keep trying. One thing is certain: if you are on a platform that is not search engine friendly, you have about as much chance of turning your personal Internet situation around as I have of winning the Powerball lottery.
Many agents ask me what is wrong with template sites and re-using a bunch of content provided by a real estate website provider, and the answer is pretty simple.
Relevance.
