Archive for the 'Marketing' Category

Better Real Estate Photos: Camera Angle

When we look at photos of homes, it’s easy to say whether it’s a good photo or a poor one. And in architectural magazines, you’ll rarely see examples of poor ones… although your local MLS is probably a different story.

In fact, some bad real estate photos are becoming a subject of ridicule, or a marketing technique. Don’t allow your photos to join these collections!

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Loft could be 4th bedroom? Give me a break!

So, your latest listing has three bedrooms upstairs with a master bath, a hall bath, and a downstairs powder room… oh, and a den off the family room. The original builder sold it as a 3/2.5 with den. Do you list it as a 4 bedroom? I mean, the competition has been calling that floor plan a 4/2.5 in the MLS, so why shouldn’t you? It might mean more showings, after all…

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