Why Use Video?

Not just because it’s there… because it works! Just like photos and text, in today’s saturated market, buyers do not have the patience to put up with property listings with minimal information and few or no pictures. In trying to narrow down the field, buyers will typically put on their shortlist only the homes that are well described. They will take the time to look over photos for the features they seek in their next home. And then they’ll read the descriptions.

Having a video available for these buyers will get you more attention - and they will spend more time looking over your listing. You’ll have more qualified buyers scheduling showings, and each showing is a step closer to a contract!

Video is especially important for unique and special homes, but even if you’re competing with a dozen identical models, having a video will set you apart from the crowd.

A video walkthrough is more than a slideshow, it’s just like being in the home and walking through it, with full motion video. Except from the comfort of your own home, with background music adding emotional impact. And buyers can preview your home from across the country - or from the other side of the world - any time, day or night.

Many buyers are using video tours to help narrow down their prospects - make sure you’re on their radar!